Privacy Policy

1. Who we are and what this policy covers

Service Pro Nation ("we," "us," "our") is operated by Service Pro Nation LLC, a Georgia limited liability company. We run servicepronation.com, a connection service: when a homeowner calls a number on our site, the call is connected to an independent local business for that service and area. There is no charge to homeowners for this. The businesses pay us for the calls they receive.

This policy explains what information we collect when you visit our site, call one of our numbers, fill out a form or apply as a business, how we use it, who we share it with and the choices you have. By using the site or our phone numbers, you agree to the practices described here. If you don't agree, please don't use them.

2. Information we collect

When you call one of our numbers

• Your phone number (from caller ID), the date, time and length of the call, and the number you called.
• The city and service the number is for, and any choices you make in the short automated menu at the start of the call.
• Which business the call was offered to and which one took it.
• A recording of the call, where calls are recorded (see section 5).

When you fill out a form

• Homeowner forms (the checklist signup, "let me know" when a service comes to your area, and the contact form): your name if you give it, your email address, your ZIP code, the service you're interested in, and any message you write.
• Your consent choices: whether you checked the email box and, where a form asks for a mobile number, the separate text message box. We keep a record of when you agreed.

When a business applies to join

• Contact details (name, email, mobile number), company name, website, the trades you offer, the areas you cover and anything else you tell us in the application.

Automatically, when you use the site

• A basic record of visits: the pages you view and when you tap a phone number or send a form, kept on our own systems. It doesn't use cookies, uses a visit ID that ends when you close the tab, and doesn't store your IP address.
• Where you came from: if you arrive from an ad or a tagged link, we save the campaign tags in that link (such as UTM tags and ad click IDs) in your browser for up to 30 days, and attach them to your call or form so we can tell which ads and pages lead to calls.
• Settings stored in your browser: your city, your light or dark theme, your cookie choices and an unfinished business application. These stay on your device.
• Analytics and advertising cookies. These can collect device and browser details, pages viewed and how you interact with the site. You can turn them off at any time (see section 8).

3. How we use your information

• To connect you: to put your call through to an independent local business for the service and area you called about.
• To reply to you: to send the checklist you asked for, tell you when a service comes to your area, and answer your messages.
• To review business applications and keep in touch with applicants about them.
• To count and bill calls: businesses pay for calls, so we track calls to bill accurately and handle questions about a call.
• For quality: to review calls and fix problems with the phone menu, the site or the service.
• To improve the site and our ads: to understand which pages, cities and ads lead to calls.
• To protect people and follow the law: to prevent fraud and abuse, enforce our Terms of Service, and meet legal obligations.

4. Who we share it with

We share your information only as described here:

• The business we connect you with. When your call is offered to or taken by a local business, that business receives your phone number and whatever you tell them on the call. A business that takes your call may call you back about your request. Each business is independent and handles your information under its own policies.
• Our CRM and email provider, Voxnov, which stores form submissions and consent records and sends our emails.
• Our call-tracking provider, which runs our phone numbers, the phone menu, call records and recordings for us.
• Companies that host and run our website and database.
• Analytics and advertising providers (such as Google and Meta), through analytics and advertising cookies, unless you turn them off (see section 8).
• For legal reasons: when the law requires it, to respond to valid legal requests, or to protect the rights, safety and property of our users, the public or us.
• If our business changes hands, as part of a merger, sale or similar transaction, under this policy.

The service providers above may use your information only to do work for us. We never share your mobile number or your text message consent with anyone for their own marketing.

5. Calls and call recording

When you call a number on our site, you may hear a short automated menu first. Your call may then be offered to more than one local business, one after another, until one of them takes it.

Calls are tracked and may be recorded for quality, training, billing and to resolve questions about a call. By calling one of our numbers, you agree to this. If you don't want your call recorded, please don't use our phone numbers; you can reach us through the contact page instead.

6. Email messages

We email you only when you check the email box on one of our forms, for example to send the checklist, to let you know when a service comes to your area, to reply to a message or about a business application. We may also send seasonal home tips to people who signed up for the checklist.

You can stop at any time: use the unsubscribe link in any of our emails or write to support@servicepronation.com. We may still send a message you need about something you asked us for, like a reply to your question.

7. Text messages (SMS)

We send text messages only to people who check the separate text message box on a form (today, the business application). That box is never checked for you, and you don't have to check it to send the form. Agreeing to texts is not a condition of any purchase.

• Messages are about what you signed up for, such as your application. Message frequency varies.
• Message and data rates may apply.
• Reply STOP to any message to stop receiving texts. Reply HELP for help, or write to support@servicepronation.com.
• Carriers are not responsible for delayed or undelivered messages.
• We never share your mobile number or text message consent with third parties for their marketing.

8. Cookies and your choices

We use three kinds of cookies. In the United States, analytics and advertising cookies are on unless you turn them off, and you can turn them off at any time below. If your browser sends a Global Privacy Control signal, we treat it as a request to turn off advertising cookies. If you visit from outside the United States, a banner asks you first and they stay off unless you allow them.

The basic visit record described in section 2 doesn't use cookies and is kept by us only. Your choice is saved in this browser, so make it again on other browsers or devices. You can also block or delete cookies in your browser settings.

9. How long we keep it

We keep information only as long as we need it for the reasons in this policy, unless the law requires longer. Typically:

• Form and contact information: up to 3 years after your last request or contact with us.
• Call recordings: up to 90 days after the call.
• Call records (number, time, length, which business): as long as we need them for billing and to answer questions about a call.
• Opt-outs: kept for as long as needed so we keep honoring your choice.
• Campaign tags in your browser: up to 30 days.

10. How we protect it

We use reasonable safeguards for the kind of information we hold, such as encrypted connections (HTTPS), access limited to the people and providers who need it, and providers who protect the data they hold for us. No website, phone system or storage is completely secure, so we can't promise that information will never be accessed without permission. If you think something is wrong, write to support@servicepronation.com.

11. Your privacy rights

You can ask us to:

• Tell you what personal information we have about you and how we use it, and give you a copy.
• Correct information that's wrong.
• Delete your information, unless we need to keep some of it by law or for a reason the law allows.
• Stop emails and texts (see sections 6 and 7).

State privacy laws

Depending on where you live, state laws (for example in California, Virginia, Colorado, Connecticut, Texas and other states) give you more rights, such as the right to know, access, correct and delete your information, and to opt out of the sale of personal information, its sharing for targeted advertising, or profiling. We give these rights to everyone in the United States, wherever you live. To opt out of advertising cookies on this browser, use Your privacy choices in section 8. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of the sale and sharing of your information from that browser. For anything else, send us a request as described below. We won't treat you differently for using any of these rights.

How to make a request

Email support@servicepronation.com with "Privacy request" in the subject line, or use our contact page. Tell us what you'd like us to do and the email address or phone number you used with us. We may need to confirm your identity before we act, and we'll reply within the time the law allows (generally within 30 to 45 days). You can use an authorized agent where the law allows it. If we turn down your request, you can ask us to look at it again by replying to our answer.

12. Children

Our site and services are for adults. They're not directed to anyone under 18, and we don't knowingly collect personal information from children. If you think a child has given us information, contact us and we'll delete it.

13. Changes to this policy

We may update this policy when our practices or the law change. When we do, we'll post the new version here and change the "Last updated" date on this page. If you keep using the site or our phone numbers after a change, the updated policy applies.

14. How to reach us

Questions about this policy or your information: